PayIt is a GovTech company that partners with cities, counties, and government agencies to make public services easier for residents to access and navigate digitally.
During my internship as a Consumer Marketing Intern, I worked at the intersection of design, marketing, and communication, creating resident-facing assets for integrated campaigns across print, social, and digital platforms. My work included developing visual content, supporting campaign rollouts, analyzing performance metrics, and building branded systems to improve internal workflows. This experience gave me the opportunity to see how thoughtful visual communication can help make complex government services more approachable and effective for audiences across the U.S.
Integrated Marketing, Visual Communication, Content Creation, Brand Systems, Layout Design, Performance Analysis, Project Management
Duration: August 2025 - June 2026
Platforms: Adobe Express, Illustrator, InDesign, Photoshop, Asana, BannerSnack, Campaign Manager, Google Analytics, Google Ads.
Platforms: Adobe Express, Illustrator, InDesign, Photoshop, Asana, BannerSnack, Campaign Manager, Google Analytics, Google Ads.
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Social Media
Social media graphics and supporting captions were developed for cities, counties, states, and justice offices, highlighting resident-facing services such as property taxes, utility bills, clerk services, renewals, and online government services. Content translated service information into clear, accessible messaging and was adapted for Facebook, Instagram, Instagram Stories, and X to align with each platform’s format and audience.
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Print & Signage
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Google & Meta Ads
