Auréla is brand identity for an aromatherapy product line rooted in sustainable wellness and natural healing. The visual system features watercolor elements and nature-inspired motifs, reinforcing the brand’s calming essence. Versatile packaging was designed for a variety of products including candles, essential oils, and incense, all made using eco-friendly materials. Overall, the identity successfully blends modern aesthetics with organic elements, making it both functional and emotionally resonant for a target audience that values sustainability, mindfulness, and natural remedies.
Branding, Layout, Packaging Design
Tools: Adobe Illustrator, InDesign, Photoshop, Miro
Members: Angela Garcia
Timeline: 5 weeks
