Description...
How can...
Research, Writing, Graphic, Web, Product Design
Tools: Miro, Adobe Illustrator, Photoshop, Figma, Roland VersaCAMM
Members: Angela Garcia
Timeline: 4 weeks
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Identifying the Problem
Many foreigners know little about Mexico beyond stereotypes, often overlooking its rich cultural contributions to global art and cinema. The Cine de Oro era (1930s–50s) defined Mexican identity through iconic films, actors, and music, yet its influence remains underrecognized internationally. There is an opportunity to design a visually powerful system, such as postcards, posters, or collectible printed material that showcases and reintroduces this golden age of cinema, creating a cultural bridge that both educates foreign audiences and strengthens pride among Mexicans in their heritage and filmmaking legacy.
Audience:
Age range: 16–30 years old
Gender: All genders
Education level: High school to college, culturally curious, some with interest in film or arts
Occupation/Role: Students, tourists, young professionals, educators, creatives, cultural enthusiasts
Audiences want both connection and education; they crave culturally authentic experiences that are visually engaging and tangible.
Iterations
Refinement
